Omniture Site Catalyst Interview questions | Web analytics

1	Reports that will get populated with base code
2	Significance of report suite ID
3	In a report based upon classifications, there is a row for "None". What does this indicate?
4	What is Participation metrics
5	Difference between bookmarks and dashboards. Can a dashboard be created using multiple report suites?
6	What are alerts and calendar events
7	How many metrices can be viewed in a trended report?
8	If a client has got a main website as abc.com and it has a microsite as xyzabc.com, then in Rerefal Domain report for abc.com, will xyzabc.com appear as one of the referral?
9	If certain links on your website are leading to 404 page, how would you get to know which pages are those?
10	How are classifications enabled in SiteCatalyst? Can classifications be used for anything other than Campaigns and Products?
11	How does Site Catalyst identifies Unique Visitor?
12	What is the basic difference between Instances, PageViews & Click-Throughs
13	Will ClickMap record clicks for computers that have cookies disabled?
14	What is SAINT and how is it used in SiteCatalyst?
15	How does SiteCatalyst break down visitors by location (GeoSegmentation) for reporting purposes?
16	What is the difference between Visit Container, Page View Container & Visitor Container?
17	What are VISTA rules, and what is the benefit?
Implementation
1	Difference between Evars and sProps What additional info will be available or not available if an eVar has been replces by prop  by dev team? And vice versa
2	What is event serialization?
3	What are incrementor and counter events
4	In its default implementtaion,does  Omniture use first party cookie for tracking?
5	In price part of product string, price for single unit is provided irrspective of the no. of units purchased - true / false
6	A file type needs to be specified in DownloadFileTypes to get tracked as a download link
7	A campaign id is appended to a URL which is getting redirected but the campaign ID is not showing up in the reports. What could be the possible reasons.
8	If I have a group of IPs whose data should not be captured in Adobe database, what should be done to control this?
9	If a product string is being populated but no event is called explicitly, this product will be asosciated with which metric in reports?
10	Which types of variables need to be used for capturing the internal search key word and no. of search results if we want to break this search information by geographies?
11	Which are default eCommerce events supported by Omniture?
12	SC15.5: What is the purpose of classification rules?
13	Scenario: eVar1 is populated on pageA and event1 gets fired on a later pageC of the journey. eVar has expiration set to Visit. In reports for eVar1 including the required date range, can event1 be seen against evar or not?
14	What are merchandizing evars? How these are enabled and used?