Google Certification – Video Advertising Exam Answers

Google Certification – Video Advertising Exam Answers 2016

Google Aprial 16, 2016

All questions below are from live exams within 2016.Using these answers resulted in 90% on the test, so these answers are not all correct. Double check your answers when taking the exam.

Video remarketing is a way to optimize:

 video campaigns  conversions  bidding strategies  cost-per-view (CPV) bidding strategies

TrueView video campaigns can include:

 other video formats  text  videos uploaded directly to YouTube  images

How much did the amount of time people spend watching video on the Internet grow between the end of 2013 and the end of 2014?

 28.5%  38.5%  48.5%  18.5%

An advertiser can use a remarketing tag to target people who’ve:

 searched on YouTube for videos about products like hers  subscribed to or unsubscribed from her YouTube channel  set up multiple YouTube accounts  posted videos on YouTube that mention her products

How can an advertiser calculate the view rate of a video campaign?

 By dividing the number of impressions by the number of clicks  By looking at the percentage of viewers who watched the video until the last quartile  By dividing the number of clicks by the number of views  By dividing the number of views by the number of impressions

A TrueView in-display video ad needs to be:

 more than 30 seconds  There isn’t a time limit  less than 30 seconds  about 2 minutes

The best way to reserve an ad is to:

 Create a reservation campaign in AdWords  Contact a Google sales representative  Enter specifications on the “Reservation” tab  Create a standard video campaign

What’s the maximum length a TrueView video ad can be?

 30 seconds  1 minute, 30 seconds  There isn’t a time limit  7 minutes

With a Masthead ad, an advertiser can reserve:

 Specific channels  Specific videos  YouTube search pages  The YouTube homepage

When setting up targeting groups for video ads, it’s most effective to:

 target narrowly by demographic groups, topics, or interests  select at least 5 advanced audience options  select a maximum of 3 targeting groups  target broadly by demographic groups, topics, or interests

True or False: Video ads may appear in videos marked “Private” on YouTube.

 True  False

Which is a best practice for a successful TrueView in-stream ad?

 All of the listed answers are correct  Include a strong call-to-action so the viewer knows what to do  Use at least 3 types of targeting to find out which performs best  Add a frequency cap

What percentage of video views on YouTube come from mobile devices?

 More than 50%  Almost 25%  Almost 15%  More than 75%

With YouTube Analytics, you can track metrics on:

 playback locations  cost per channel visit  YouTube session length  TrueView ad skip rates

Video ads can appear on:

 Specific YouTube channels  Specific YouTube videos  Websites on the Display Network  All of the listed answers are correct

In which TrueView format(s) can an advertiser use a companion banner?

 In-display  In-stream  In-stream and in-display  All of the listed answers are incorrect

Which of these remarketing lists can be used for a video campaign?

 People who skipped the advertiser’s TrueView in-stream ads  People who watched certain videos on the advertiser’s YouTube channel  People who clicked the +1 button on the advertiser’s Google+ page  All of the listed answers are correct

True or False: YouTube remarketing lists can be used with standard text and display ads.

 True  False

To run a TrueView video ad, the video must be uploaded to:

 YouTube, with the privacy settings changed to “Private”  YouTube, with the privacy settings changed to “Public” or “Unlisted”  an advertiser’s website  any video hosting site

The most effective way to control the number of times someone sees an ad is by:

 Monitoring audience retention metrics with YouTube Analytics  Setting a frequency cap  Lowering bidding levels  Setting a lower cost-per-view (CPV) bid at the target group level

True or False: IP address exclusion is not available for TrueView campaigns.

 False  True

What is Masthead billing based on?

 A flat daily fee  Clicks  Impressions and clicks  Impressions

_______ is used for video campaigns.

 Cost-per-view (CPV) bidding  Cost-per-thousand-impressions (CPM) bidding  Cost-per-click (CPC) bidding  Cost-per-acquisition (CPA) bidding

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

 YouTube Mastheads  TrueView in-display ads  Companion banners  Companion Mastheads

You can see average video-view duration metrics in:

 the “Campaigns” tab in AdWords  reports in AdWords  Google Analytics  the “Audience retention” tab in YouTube Analytics

A click on a companion banner:

 can direct to an external URL  counts as a view even if the person hasn’t watched 30 seconds of the ad  can direct to a YouTube channel  All of the listed answers are correct

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

 only when targeted topics and affinity audiences match  on targeted topics and affinity audiences  only on targeted topics  only on targeted affinity audiences

TrueView in-display ads run on:

 YouTube watch pages and Masthead ads, and Google search results  YouTube videos and search results, and the Display Network  YouTube homepage, channels, watch pages, and search results, and the Display Network  Google TV, Google search results, and the Display Network

The standard companion banner size for TrueView in-stream ads on YouTube is:

 300×60  300×250  300×600  300×80

A video targeting group:

 combines several of a campaign’s targeting groups for the best exposure  places multiple video ads from a campaign on select websites  combines a video ad with a display ad for the best exposure mixes and matches targeting settings for the best exposure

What’s the maximum number of targeting groups you can create in a video campaign?

 10  1  50  There isn’t a limit

Call-to-action (CTA) overlays are compatible with:

 TrueView in-display ads that are at least 30 seconds long  TrueView in-stream ads only  TrueView in-display ads only  any TrueView ad format

True or False: You can use contextual targeting with videos.

 False  True

Which can be done in YouTube Analytics?

 Check the conversion volume  Create remarketing lists  Check engagement reports  Check the count of TrueView earned actions

TrueView in-stream ads and in-display ads appear, respectively:

 at the top and bottom of videos  as clickable thumbnails and before videos  before videos and as clickable thumbnails  to the left and right of videos

TrueView in-display video ads run on:

 YouTube video and search pages and the Display Network  The Search Network and the Display Network  The YouTube Network  The Display Network

True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

 False  True

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

 False  True

An advertiser can:

 target viewers who are watching competitors’ ads on YouTube  remarket video ads from the Search Network on the Display Network  optimize remarketing by raising bids on topics or channels that generate the greatest ad response  combine an AdWords remarketing list with a Masthead ad unit

When is someone added to an advertiser’s video remarketing list?

 When she views the ad for the second time  When she views the ad  When she clicks the ad  When she purchases something from the advertiser’s website

TrueView campaigns can help advertisers optimize for:

 impressions  views and engagements  conversions  clicks

If your client wants a specific reach for a specific price on YouTube, you should use:

 TrueView video ads  reservation buying  placement targeting  affinity audiences

A TrueView in-stream ad view is counted when a viewer:

 engages with the ad, for example, by clicking a call to action  watches the ad for a second time  lands on the YouTube page where the ad is running  watches or skips the ad

Which targeting methods can be used with TrueView ads?

 Topics  All of the listed answers are correct  Remarketing  Affinity and in-market audiences

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

 Clickthrough rate (CTR) and cost-per-click (CPC)  View rate and cost-per-click (CPC)  The targeting options that were used  View rate, cost-per-view (CPV), and follow-on views

Which is true when creating a targeting group for a video campaign?

 You can enable targeting groups for certain ads  You can customize bids per TrueView ad format  You can see estimates for views and average cost-per-view (CPV) values  All of the listed answers are correct

Which can an advertiser include in a TrueView video ad to increase interactivity?

 A scrolling banner  An animated GIF  A card  A blinking border

Why is average view frequency important to measure?

 It shows how often the average person sees or interacts with the ad  It tells you how many people are viewing the ad  It shows you how engaged people are with the ad  It lets you continually track conversions

Which is a tip for optimizing a TrueView video for viewer engagement?

 Add exclusions to the campaign  Run both an in-stream and an in-display version of the ad  Add a call-to-action overlay  Increase each target group’s bid by 100%

TrueView in-stream ads can appear on:

 YouTube Mastheads  Google search results and YouTube watch pages  YouTube watch pages  the Google Play Store

A viewer can skip watching a TrueView in-stream ad after:

 2 seconds  10 seconds  5 seconds  7 seconds

True or False: Advertisers can set bids per ad format

 True  False

What do earned actions measure?

 Earned visits to the website and earned comments  Earned conversions  Earned views, earned comments, and earned likes  Earned visits to the website, earned views, and earned comments

Frequency capping counts include:

 all impressions appearing in an ad position of “1”  only impressions that led to clicks  only impressions that were viewable  all impressions, including those that weren’t viewable

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.

 False  True

Which devices can an advertiser target with a mobile video Masthead?

 Android only  Mobile only  Tablet only  Both mobile and tablet

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

 True  False

Linking a YouTube channel to a Google+ page lets you:

 manage multiple channels from one Google account and let multiple people manage a channel  manage one channel from one Google account and let multiple people manage a channel  manage one channel from one Google account  manage multiple channels from one Google account

If your client wants to pay only when someone views an ad, you should use:

 TrueView in-stream ads  Viewable cost-per-thousand-impressions (vCPM) bidding  YouTube homepage ads  Text ads

Video ads can run on:

 YouTube and the Display Network  YouTube only  YouTube and video partner sites and apps  The Display Network and video partner sites and apps

_________ ads can be created and managed through AdWords.

 TV  TrueView  Masthead  Reserve-bought

What are the targeting options for Mastheads?

 Topics and remarketing  Visitors to the YouTube homepage in a targeted country  Affinity, remarketing, and topics  Affinity and remarketing

The initial remarketing list size for video campaigns includes users from the past:

 You can’t include visitors from past days  540 days  15 days  30 days

What’s needed for an advertiser to set up a video ad campaign?

 A YouTube video  A budget for creating professional video ads  A base AdWords budget in addition to pay-per-click costs  A conversion rate of at least 5% on the Search Network

Which of these can be created to run on the Display Network?

 Lightbox ads and TrueView in-display ads  Homepage expandable Masthead ads  VideoPlus ads  TrueView ads and VideoPlus ads

What are best practices for creating a TrueView in-stream ad?

 All of the listed answers are correct  Deliver the most important message early in the video  Provide clear next steps so customers can take action  Add a call-to-action (CTA) overlay

People are added to an advertiser’s video remarketing list when they:

 watch, comment on, like, or share the advertiser’s YouTube video  sign in to YouTube  click a text ad in Google search results  watch, comment on, like, or share a competitor’s YouTube video

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

 By using Google Analytics  By using YouTube Analytics  You can’t measure conversions with the in-stream format  By creating an AdWords conversion tracking code

TrueView in-display ads can run on:

 The Display Network  YouTube  The Search Network and the Display Network  YouTube and the Display Network

An advertiser is charged for viewing a TrueView in-display ad when someone:

 clicks and views the first frame of the ad  watches a TrueView in-stream ad after watching a TrueView in-display ad  shares the ad  watches the entire ad

A client who wants to advertise before, during, or after popular videos on the Display Network should:

 create a video ad campaign  add the keyword “video” to relevant campaigns  add a call-to-action (CTA) overlay to video ads  bundle display ads for each target audience

What does average view frequency measure?

 All of the listed answers are incorrect  The average number of channel views  The average number of times people have viewed the ad  The average view rate for the ad

Which can’t be added to a TrueView video?

 A mobile app promo  A companion banner  A call-to-action overlay  A ticker tape

Which of these formats can be booked cross-screen (mobile and desktop)?

 Rich Media Custom Mastheads  Rich Media Layouts Mastheads  Video Mastheads  Video Media Layout Mastheads

Video advertising on YouTube lets you:

 pay a single monthly fee  use pay-per-report analytics and pay a single monthly fee  use free video analytics  use pay-per-report analytics and pay for click-throughs only

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

 The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding  The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding  The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking Install or watching the first 30 seconds of the ad — with CPV bidding  The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

If someone clicks a TrueView in-display ad, where do they land?

 The ad’s destination URL  The video on the YouTube watch page or advertiser’s channel  The advertiser’s YouTube Masthead  The advertiser’s website

Which ad rotation option can’t be used for video campaigns?

 Optimize for views  Optimize for clicks  Rotate evenly  Optimize for conversions

On average, how long does it take for a video ad to get approved?

 1 business day  Video ads are instantly eligible to show on YouTube and the Display Network  2 hours  10 business days

True or False: More than one YouTube account can be linked to an AdWords account.

 False  True

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

 0.11  0.02  0.09  0.2

What’s an example of a managed placement for a TrueView in-stream ad?

 A YouTube channel  A website on the Display Network  All of the listed answers are correct  A specific YouTube video

A client who wants to advertise before, during, or after popular videos on the Display Network should:

 bundle display ads for each target audience  add a call-to-action (CTA) overlay to video ads  create a video ad campaign  add the keyword “video” to relevant campaigns

Where would a call-to-action (CTA) overlay show?

 On TrueView in-display ads  All of the listed answers are correct  On embedded videos  On videos on your channel

What does linking an AdWords account to a YouTube account let an advertiser do?

 Create call-to-action (CTA) overlays  All of the listed answers are correct  Create a remarketing list  Access more video reporting metrics