All questions below are from live exams within 2016.Using these answers resulted in 90% on the test, so these answers are not all correct. Double check your answers when taking the exam.
Video remarketing is a way to optimize:
TrueView video campaigns can include:
How much did the amount of time people spend watching video on the Internet grow between the end of 2013 and the end of 2014?
An advertiser can use a remarketing tag to target people who’ve:
How can an advertiser calculate the view rate of a video campaign?
A TrueView in-display video ad needs to be:
The best way to reserve an ad is to:
What’s the maximum length a TrueView video ad can be?
With a Masthead ad, an advertiser can reserve:
When setting up targeting groups for video ads, it’s most effective to:
True or False: Video ads may appear in videos marked “Private” on YouTube.
Which is a best practice for a successful TrueView in-stream ad?
What percentage of video views on YouTube come from mobile devices?
With YouTube Analytics, you can track metrics on:
Video ads can appear on:
In which TrueView format(s) can an advertiser use a companion banner?
Which of these remarketing lists can be used for a video campaign?
True or False: YouTube remarketing lists can be used with standard text and display ads.
To run a TrueView video ad, the video must be uploaded to:
The most effective way to control the number of times someone sees an ad is by:
True or False: IP address exclusion is not available for TrueView campaigns.
What is Masthead billing based on?
_______ is used for video campaigns.
_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
You can see average video-view duration metrics in:
A click on a companion banner:
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
TrueView in-display ads run on:
The standard companion banner size for TrueView in-stream ads on YouTube is:
A video targeting group:
What’s the maximum number of targeting groups you can create in a video campaign?
Call-to-action (CTA) overlays are compatible with:
True or False: You can use contextual targeting with videos.
Which can be done in YouTube Analytics?
TrueView in-stream ads and in-display ads appear, respectively:
TrueView in-display video ads run on:
True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
An advertiser can:
When is someone added to an advertiser’s video remarketing list?
TrueView campaigns can help advertisers optimize for:
If your client wants a specific reach for a specific price on YouTube, you should use:
A TrueView in-stream ad view is counted when a viewer:
Which targeting methods can be used with TrueView ads?
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
Which is true when creating a targeting group for a video campaign?
Which can an advertiser include in a TrueView video ad to increase interactivity?
Why is average view frequency important to measure?
Which is a tip for optimizing a TrueView video for viewer engagement?
TrueView in-stream ads can appear on:
A viewer can skip watching a TrueView in-stream ad after:
True or False: Advertisers can set bids per ad format
What do earned actions measure?
Frequency capping counts include:
True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.
Which devices can an advertiser target with a mobile video Masthead?
True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
Linking a YouTube channel to a Google+ page lets you:
If your client wants to pay only when someone views an ad, you should use:
Video ads can run on:
_________ ads can be created and managed through AdWords.
What are the targeting options for Mastheads?
The initial remarketing list size for video campaigns includes users from the past:
What’s needed for an advertiser to set up a video ad campaign?
Which of these can be created to run on the Display Network?
What are best practices for creating a TrueView in-stream ad?
People are added to an advertiser’s video remarketing list when they:
How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
TrueView in-display ads can run on:
An advertiser is charged for viewing a TrueView in-display ad when someone:
A client who wants to advertise before, during, or after popular videos on the Display Network should:
What does average view frequency measure?
Which can’t be added to a TrueView video?
Which of these formats can be booked cross-screen (mobile and desktop)?
Video advertising on YouTube lets you:
What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
If someone clicks a TrueView in-display ad, where do they land?
Which ad rotation option can’t be used for video campaigns?
On average, how long does it take for a video ad to get approved?
True or False: More than one YouTube account can be linked to an AdWords account.
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
What’s an example of a managed placement for a TrueView in-stream ad?
A client who wants to advertise before, during, or after popular videos on the Display Network should:
Where would a call-to-action (CTA) overlay show?
What does linking an AdWords account to a YouTube account let an advertiser do?
*Disclaimer: All
questions below are from live exams within the month of January 2016. Using
these answers resulted in 87% on the test, so they are not all correct. Double
check your answers when taking the exam!
How can advertisers see specific search queries that have caused their ads to
show, even if those queries are not keywords within their accounts A) Add a customized
column for "queries" on the Keywords tab B) Use the Ad Preview and
Diagnosis Tool on the Tools tab C) Review "
Automatic placements" on the Display Network tab D) Select the
"Details" drop-down menu on the Keywords tab
On which tab can
advertisers see credits for invalid clicks within their AdWords accounts? A) Opportunities B) Billing C) My account D) Campaigns
In order to achieve the
best performance possible from text ads, which is a best practice that should
be followed? A) Use at least five
keywords from the ad group directly in the ad text B) Use account
statistics and reports to monitor ad performance C) Include words like
"find" and "searchA" in the ad text D) Include no more than
one ad text per ad group
Which information does
the Conversion Optimizer need in order to find the optimal cost-per-click (CPC)
bid for an ad each time the ad is eligible to appear? A) Manual bid changes B) Historical
conversion data C) Test conversions D) Forecast data
If an advertiser has the
same keyword in two different ad groups, the one to win a given auction will be
the keyword with the: A) highest maximum
cost-per-click (CPC) bid B) most historical data
in the account C) best Quality Score D) highest Ad Rank
A high Quality Score
can: A) be assigned to
negative keywords B) improve an ad's
position C) be achieved with an
increase in bid D) prevent an ad from
being served
Each of the following
are benefits you would expect from Product Listing Ads except: A) Ease of targeting without
needing keywords B) More traffic and leads C) Automatically
produced video commercials D) Better qualified leads
The AdWords Application
Programming Interface (API) allows develoepers to use application that: A) are accessible only
through AdWords editor B) can appear throughout
the Google Search Network C) can be uploaded into
the Ad gallery D) interact directly
with the AdWords server
What are Sitelinks? A) Links from other sites
to your site B) Links to other
websites that appear beneath the text of your Search ads C) Links to more pages
of your site that appear beneath the text of your Search ads D) Links from your site
to other sites
An advertiser can apply
mobile bid adjustments at which of the following levels? A) Campaign level B) Keyword level C) Account level D) Ad level
AdWords Editor allows
users to: A) invite new users to
share accounts B) find relevant ads on
Google partner sites C) make live edits to
multiple accounts simultaneously D) access multiple
accounts offline
One factor the AdWords
system uses to calculate an ads actual cost-per-click (CPC) is the: A) actual
cost-per-click (CPC) of the ad showing one position lower on the page B) location targeting of
the ad showing one position lower on the page C) cost-per-thousand
impressions (CPM) of the ad showing one position lower on the page D) Ad Rank of the ad
showing one position lower on the page
Advertisers can provide
physical address information about their businesses through Google Places
accounts. Ads that include this type of information are eligible to show on: A) mobile devices with
GPS enabled only B) Google Maps only C) any networks
selected in the campaign settings D) Google search only
What is the definition
of actual cost-per-click (CPC)? A) The average CPC the
advertiser needs to pay in order to achieve top position B) The least possible CPC
the advertiser needs to pay to maintain an achieved position C) The CPC according to a
price list, which is then updated daily D) The CPC an
advertiser was charged minus credits for overshot daily budget
An advertiser made edits
to an AdWords ad and noticed that the position of the ad decreased. What is the
most likely cause for the decrease in position? A) The Quality Score
for the account was reset after the ad was edited B) The advertisers
landing page is down for maintenance C) The edited ad is less
relevant to the keywords within the ad group D) The edited ad has a
lower conversion rate after the changes were made
You are running a Search
campaign for an accounting software provider that wants to estimate lifetime
customer value as a primary benchmark for performance. They charge $10/mo for
Basic service and $20/mo for Pro. Which formula best describes their average
lifetime customer value across all service offerings? A) ($10)*(% Basic
customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro
average lifetime in months) B) ($10)*(% Basic
customers) + ($20)*(% Pro customers) C) ($10+$20)*(% Basic
customers)*(Basic average lifetime in months)/($20)*(% Pro customers)*(Pro
average lifetime in months) D) ($10*$20)(Total
monthly conversions)/(Total customer count)
An advertiser has
several keywords set to broad match and would like to see the actual search
queries that triggered his ads. This information can be found in the: A) Ads tab of a specified
group B) Ad extensions tab C) Opportunities tab D) "Details"
drop-down menu on the Keywords tab.
An advertiser wants to
increase the position of an ad on Google, but is not willing to raise bids to
accomplish this goal. What else should the advertiser do in an attempt to
increase Ad Rank? A) Change keyword match
types from exact match to phrase match. B) Make changes to
improve the Quality Score of the ads keywords C) Lower bids on keywords
with high clickthrough rates (CTRs). D) Review Impression
Share report data to identify missed opportunities
Which allows advertisers
to automate AdWords reporting and campagin management? A) Use of Structured
Query Language (SQL) server reporting services B) Execution of multiple
reporting tasks from multiple computers C) Execution of
repetitive Data Mining Extensions (DMX) queries D) Use of an AdWords
Application Programming Interface (API) web service
How might an advertiser
compare, over time, two campaign metrics such as "cost per
conversion" and "cost"? A) Run an impression
share report and select to display the two metrics B) Filter all keywords
with an average position greater than three C) Select the two
metrics in "Graph options" on the Campaigns tab. D) Search the account for
keywords with high average cost-per-click (CPC) bids.
In an AdWords account,
which statistic is viewable for each ad group? A) Purchase funnel
abandonment by step B) Average
cost-per-click (CPC) C) Percent of impressions
blocked by negative keywords D) Performance by
Internet Protocol (IP) address
Linking your Google+
Page to your AdWords account... A) Cannot be done if you
have a Google Merchant account B) Requires a 2-month
approval process C) Enables users to login
to your website through your Search advertisements D) Enables you to show
more endorsements for your business from your customers and supporters
Which is the quickest
way to add a long list of locations to target in an AdWords campaign? A) Select "Bulk
locations" in the advanced section of a campaigns location settings B) Add locations as
keywords to the campaign C) Search for each
location in the search tab of locations settings D) Enter a value in the
"Show my ads within" box
Advertisers who check
web server logs may find their ads received multiple clicks from a single Internet
Protocol (IP) address. This could be a result of: A) duplicate keywords
added to multiple ad groups in one campaign B) incorrect IP address
information filtered from Google Analytics C) Internet Service
Providers (ISPs) who assign the same IP address to multiple users D) query parsing being
used to show geo-targeted ads to users in a different city
A user clicks on an ad
promoting a sale on sneakers. Upon clicking, the user is taken to a page that
does not contain sneakers, but rather discount sunglasses. The user also
encounters pop-ups while trying to navigate the site. What should the
advertiser do to improve the users experience? A) Link to the webpage
that is relevant to the ad and remove the pop-ups B) Ensure that the
pop-ups relate to the users search C) Edit the ad text to
promote the sunglasses in addition to the sneakers D) Provide original
content that cannot be found on another site
You are an independent
consultant selling an ebook you wrote about Search Engine Marketing for $50.
You have campaigns across multiple online advertising platforms: search
networks, display networks, & other advertising networks. Which approach to
CPA targets and budget is best suited to maximize your total profit? A) Predetermined budget
to be divided across all platforms. Allocate the most budget to the platforms
with the lowest CPA B) Unlimited budget on
all platforms where ROI is positive. Use a single CPA taret for all channels
which matches the channel with the lowest CPA C) Predetermined budget,
to be divided equally across all platforms. Minimize CPA on all platforms D) Unlimited budget on
all platforms where ROI is positive. Find a different CPA for each platform
which maximizes profit based on costs, sales volume, & contribution to
overall marketing campaign.
You can add a '+'
modifier in front of broad match keywords to... A) specify that
certain words must be included in someones search term to trigger your ads B) indicate that this
keyword should be dynamically inserted into your ad text C) only trigger ads when
the Google+ social extension is available D) overrides negative
keywords with an explicit positive keyword
Exact Match Impression
Share metrics: A) are available for both
Search and Display Network campaigns B) summarize impression
share statistics for all keywords currently set to exact match C) calculate
impression share as if all keywords were set to exact match D) are only available at
the account level
An advertiser who sells
designer dresses is selecting a landing page to pair with new ads for spring
dresses. A good landing page for the spring dress collection ads would display A) a page of the
top-selling dresses for all seasons B) a catalog of all
dresses available on the website C) several colors of
spring dresses D) spring dresses,
skirts, belts, and shoes
An advertiser enabled
Conversion Optimizer and noticed a decrease in the number of conversions. What
could have caused this decrase to occur? A) The cost-per-click
(CPC) bid was lower than the recommended amount B) The specific
Conversion Optimizer code snippet was not added to the site C) The maximum
cost-per-acquisition (CPA) bid was lower than the recommended amount D) The ads in the
campaign are waiting to be approved
In a Reach and Frequency
report, "Frequency" is defined as the: A) average number of
times a user is exposed to an ad or
the average number of times a unique user sees an ad over a given time period B) total number of ad
impressions C) average number of
times a video ad is played by a user D) average number of
times an ad appears on a single webpage
Reviewing "Search
Terms" data on the Keywords tab will help advertisers to identify A) new keywords ideas
for a campaign B) keywords with low
Quality Scores C) potential new
placements to target on the Google Display Network D) ad groups or campaigns
that should be paused
Dynamic search ads would
be most helpful for... A) Websites with hundreds
or thousands of products, services, or listings that frequently change B) Moving an ads position
dynamically in whatever direction a users eyes are looking C) Campaigns that need to
reduce exposure on competitive keywords D) A local restaurant
with a dynamically changing menu that offers fresh new entrees every few months
Janes e-commerce site
sells a wide variety of bicycle equipment. She wants to estimate her
profit-per-conversion for each ad group to get a sense of which ad groups are
immediately profitable in the short term. Which formula best estimates Janes
profit-per-conversion before advertising expenses? A) (Avg Revenue per
Order) * (Profit Margin) B) (Total Profit)/(Total
Revenue) C) (Avg Profit per Order)
* (Conversion Rate) D) (Avg CPC) * (Conversion
Rate)
Which is the next stage
of detection in an AdWords accont, if Googles automatic filtering system does
not successfully remove all potentially invalid clicks? A) Advertiser reports suspicious
activity in the account B) Alert from the AdSense
team about publisher suspension C) Third-party analysis
of advertisers web server logs data D) Proactive offline
analysis by the Google Ad Traffic Quality Team
If the query
"Seattle plumbers" is entered into Google, Google will use the
location term that is part of the query to show ads: A) that have included
"Seattle" as an exact match in keyword lists B) targeted to areas
surrounding the city of Seattle C) targeted to
Seattle, regardless of the users location as long as they are in the US D) to that user based on
IP (Internet Protocol) address
Where on an e-commerce
website should an advertiser install the AdWords Conversion Tracking code? A) Shopping cart header B) Confirmation page
after a purchase C) Website homepage D) Landing page of an ad
The keyword insertion
code in an ads headline reads: "Buy {KeyWord:Books}." The related ad
appeared when a user searched "flower books" and the query expanded
to a broad-matched keyword in the account, "gardening books." In this
example, how would the ads headline be displayed? A) Buy keyword books B) Buy Gardening Books C) Buy Books D) Buy flower books
If multiple individuals
make changes to one AdWords account, upon opening the account in AdWords
Editor, they should A) click "get
recent changes" in the tool bar (download recent changes) B) contact all other
account managers C) disapprove any new
proposals that appear D) refresh the account in
AdWords
AdWords Campaign
Experiments allow you to... A) Test changes to
your account for a portion of the auctions that your ads participates in B) Automated different
images and text on your site to understand what converts most effectively C) Receive written
feedback from users based on their experience on your site D) Request a formal
analysis from Googles Campaign Experiments team that isolates the effect of
online advertisements of offline purchases
Business listings in
Google Places can be: A) entered into their own
ad auction B) location extensions
in AdWords C) conversions in Adwords D) physical locations or
mobile applications
An ad group contains the
phrase-matched keyword "underwater camera." Which search query may
trigger an ad in this ad group to display? A) affordable underwater
digital camera B) water-proof camera C) camera for use
underwater D) underwater camera
case
An advertiser targeting
only France determines that clicks have been received from users in
Switerzland. Why might clicks outside of the target location occur? A) Users globally are
searching Google from mobile phones B) Users in
Switzerland are searching on Googles French domain C) French users are
visiting Switzerland and searching Google D) French users were
looking at Swiss news sites that show Google display ads
You are gaining a
reputation as a true wizard of AdWords and just won a multi-million dollar
client to consult on bidding strategy. Your new client asks you to set bids
that maximize profit, focus on the top 3 positions, and minimize CPA. How can
you most effectively meet their goals? A) Set bids that minimize
CPA within the top 3 positions, but explain that profit cannot effectively be
optimized simultaneously B) Explain that all
three objectives contradict each other and the tradeoffs at risk. Understand
the clients priorities and adopt a bidding strategy with minimal contradictions. C) Set bids that
simultaneously optimize profit, position, and CPA all to the perfect point D) Set bids that minimize
CPA while maximizing profit, but explain that position cannot effectively be
optimized simultaneously
In a Reach and Frequency
report, "Reach" is defined as the: A) distance between a
user exposed to an ad and the business location of the advertiser B) demographic
populations to which an ad is served C) geographic locations
in which an ad is served D) number of unique
users exposed to an ad or
an estimate of the number of users exposed within a selected location target,
based on unique cookies
At which level of an
AdWords account can an advertiser make changes to network and location
targeting settings A) Account B) Ad group C) Campaign D) Keyword
information an
advertiser would find in the Change History tool would be A) changes made by the Ad
Automator feature B) adjustments made to
the daily budget C) credit card
information associated with the account D) timestamps for when
ads were approved or disapproved
An advertiser implements
Conversion Optimizer and notices campaigns are receiving fewer conversions than
before the tool was implemented. Which action should the advertiser take to
increase the number of conversions received? A) Set campaign budget to
a 30-day cycle B) Increase the
maximum cost-per-acquisition (CPA) bid C) Opt out of the Google
Display Network D) Narrow location
targeting settings
The purpose of a
developer or authentication token is to track: A) Application
Programming Interface (API) usage B) AdWords usage C) Application
Programming Interface (API) access by application D) AdWords applications
Intergalactic
Teleportation Inc uses AdWords to generate leads for their sales team. Leads
are tracked by Conversion Tracking via a Contact Sales form. The sales team
converts 10% of leads into deals. For each deal an additional 15% of business
is gained from word-of-mouth. Which formula best describes
value-per-conversion? A) (Average deal value) *
(10%) / (115%) B) (Average deal value) *
(0.15) C) (Averaage deal
value) * (10%) * (115%) D) (Averaage deal value) *
(10%) * (15%)
You are CEO of a small
e-commerce shop and your team is debating AdWords performance metrics to
maximize profit. Budget is unlimited as long as ROI is positive. Whose
recommendations most effectively position you for maximum profit? A) Lou: "We get a
CPA of $15 on our e-mail campaign. Lets meet or beat that benchmark across all
marketing platforms." B) Joe: "An MBA
class once suggested ad-spend should always be 9% of revenue. Lets use that as
our target ROI." C) Jane: "A $15 CPA
is okay, but if we could get it down to $10, that would give us more
profit-per-customer." D) Pete: "Lets
start by verifying our campaign is profitable, then test different CPA tarets
to find which maximizes total profit."
An advertiser selling
anti-bacterial toothbrushes wants to invest in their brand with a set marketing
budget. They want another campaign that maximizes profit as long as ROI is
positive. Which account structure acheives both goals? A) Run everything in a
single campaign, allocating the set marketing budget to it B) Automated everything
in a single campaign with Branding and ROI optimizer C) Allocate the set
marketing budget across dedicated branding campaigns. Create a separate
campaign that can extend its daily budget after profitability is achieved. D) Divide the marketing
budget between Search and Display and run two separte campaigns
An advertiser runs a
report at the Campaign level and includes invalid clicks statistics. The report
indicates that 20% of clicks received during the selected time period were
invalid. This means that the invalid clicks were: A) filtered out of the
account before they accrued cost B) charged to the account C) removed as a result of
a proactive investigation D) credited to the
account
Which AdWords feature is
compatible with Conversion Optimizer A) Separate Display
Network bids B) Advanced Ad Scheduling C) Enhanced CPC D) Ad Extensions
An advertiser who works
for a large company wants to make frequent, specific changes to bids based on
criteria for more than 100,000 keywords. Which would be the most efficient tool
for that advertiser to use? A) My Client Center (MCC) B) AdWords Application
Programming Interface (API) C) AdWords editor D) Automatic
cost-per-click (CPC) bidding
How does the Conversion
Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the
optimal equivalent cost-per-click (CPC) bid for each auction? A) The CPA bid is
multiplied by the predicted conversion rate B) The CPA bid is the
highest the system will allow the CPC bid to reach C) The actual CPC bid is
based on current max CPC settings D) The CPC bid is
one-tenth of the CPA bid by default
What determines a
keywords clickthrough rate (CTR)? A) Number of impressions
divided by the average position B) Number of clicks
accrued per day C) Number of impressions
divided by the number of clicks D) Number of clicks
divided by the number of impressions
You own a pizzeria in
downtown Chicago. With call extensions, a customer who searches for pizza on
her mobile phone can see your ad along with your phone number and make the call
with one click. How is that priced? A) Click-to-call ads are
priced by the minute based on the call's duration B) Prices are negotiated
in advance with discounts for bulk purchases C) The cost is the
same as a standard click on the ad D) Click-to-call ads are
flat-fee based on the caller's phone model
A user conducts a search
on the term "laptop computers" and clicks on an ad. Which landing
page would be the most relevant to that user? A) A category page
containing both laptop and desktop computers B) An electronic store's
homepage C) A category page
containing a variety of laptop computers D) A product page for a
desktop computer
An advertiser who sells
laptop computers only wants to reach consumers who are ready to make an
immediate purchase online. When building the keyword list for an ad group, the
advertiser should include: A) negative keywords
such as -review or -comparison B) phrase match keywords
such as "laptop" or "computer" C) negative match
keywords such as -buy or -purchase D) exact match keywords
such as [rate], [review], or [compare]
Often, the "last
click" before a conversion gets all the credit. But there are often assist
clicks and assist impressions that help guide your customers to conversion.
Which built-in AdWords report can show you this performance data? A) Campaign Settings B) Search Funnels C) Billing Preferences D) AdWords Editor
A new coffeehouse downtown
would like to run an "afternoon espresso" promotion to increase sales
during the afternoon hours on weekdays. Which AdWords feature is most effective
for preventing their search ads from appearing at night or on weekends? A) Position Preference B) Automatic Bidding C) Ad Scheduling D) Keyword Planner
Which feature
distinguishes location extensions from regional and customized campaign
targeting? A) Location extensions
will appear when a user located near the advertised business searches on
relevant terms. B) Customized campaign
targeting determines which address appears below the ad. C) Location extensions
will appear when an advertiser has targeted a specific region or location D) Customized campaign
targeting is required in order to enable location extensions
An advertiser notices
that clicks have suddenly increased and is concerned that they might be due to
invalid activity. What is the first thing the advertiser should do to
investigate this situation? A) Look at click
patterns over time and rule out legitimate reasons for increased activity B) Submit an invalid
clicks report to the Google AdWords team C) Pause the affected
campaign until an invalid clicks investigation is complete D) Submi new ad text
variations for review
One reason for using
Conversion Optimizer is to: A) maximize ad exposure B) dynamically manage ad
position C) generate more clicks
than manual bidding would generate D) avoid unprofitable
clicks
How should advertisers
use their websites to help them structure their accounts? A) Organize ad groups
and campaigns to reflect the layout of the website B) Organize keywords to
cover each word represented on the website C) Add the website's URL
as a keyword to each ad group D) Add the headings from
the website as keywords across campaigns
Which is the most
appropriate action to take when a keyword is below the "first page bid
estimate" listed in the Status column of the Keywords tab? A) Consider increasing
the bid or editing the keyword to improve Quality Score B) Delete the keyword
from all instances in the account C) Change the match-type
to the keyword to Exact D) Always increase the
keyword bid to the "first page bid estimate"
Megan enabled Conversion
Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer
is improving campaign performance A) Monitor overall
changes in clicks received B) Enable and disable
Conversion Optimizer every other day to observer differences C) Compare average CPA
and conversion rate before and after using Conversion Optimizer D) Install new Conversion
Tracking code
What can be learned from
a Search Funnel? A) Search impressions
share for the last 30 days compared to CPC trends over time B) Budget usage for all
Search Campaigns, including budget limitations and opportunities for more
traffic C) The number of searches
completed during a given period of time D) The series of steps
a customer takes before completing a conversion, including information on ads,
clicks, and other elements of your campaign
To improve the
performance of an ad group on the Search Network, advertisers should create ad
groups containing: A) managed placements and
keywords B) destination URLs set
at the ad group level C) at least 50 keywords D) keywords that are
also included in the ad text
Which are key elements
to keep in mind when optimizing a landing page for AdWords A) Prominent headlines in
several font styles and text sizes B) Clear landing page
layout and several links to related websites C) Relevant and
original content that clearly represents the business D) Correct programming
language used to construct site
The IP Exclusion tool
allows advertisers to: A) discover IP addresses
of competitors B) obtain IP addresses
for valuable website visitors C) determine which IP
addresses have seen ads D) prevent specific IP
addresses from seeing their ads
Which scenario would
record to two conversions (1-per-click)? A) A users clicks on an
ad, converts, and returns to the site using a bookmark within 30 days and
converts again B) A user clicks on an
ad, does not convert, then returns to the site using a bookmark within 30 days
and converts C) A user clicks on an ad
and does not convert. The user performs the search again the following day,
clicks on the same ad and converts D) A user clicks on an
ad and converts. The user performs the search again the following day, clicks
on the same ad and converts again
How could an advertiser
determine the most profitable keywords within a campaign? A) Compare the costs
accrued by each keyword with the conversion data for that keyword B) Identify the keywords
with the lowest "first page bid estimates" C) Compare the total
clicks to total conversions for each keyword in the account D) Identify the keywords
with the highest clickthrough rate
Bud would like to test
new logic in his application that uses the AdWords Application Programming
Interface (API) without modifying his live AdWords campaigns. Which tool would
allow him to do this? A) AdWords API Sandbox B) Ad Preview Tool C) AdWords API Tokens D) Keyword Planner
An advertiser in Canada
wants to view ads as they would appear to users in Mexico. Which tool should
this advertiser use to accomplish this goal? A) Ad Preview and
Diagnosis Tool B) Keyword Planner C) Display Planner D) Change history
Which approach to
bidding is best suited to maximize profit? A) Maximize ROI as a
percentage B) Minimize CPA C) Maximize conversions D) Balance CPA and # of
conversions
In order to
differentiate ads from the ads of competitors, advertisers creating text ads
should: A) mention competitor
offers and prices B) use special
characters, such as asterisks or hashes C) use exclamation points
and capital letters D) include prices,
promotions, and a call-to-action
Automatic cost-per-click
(CPC) bidding attempts to get advertisers the most: A) impressions for their
daily budget B) conversions based on
their conversion goals C) clicks for their
daily budget D) impressions in their
preferred position range
An advertiser that uses
ad scheduling has a custom bid adjustment for 9pm - 12am on weeknights. The
normal bid is USD$0.40 and the bid multiplier is 75%. How much is the
advertiser bidding between 9pm-12am on weeknights? A) USD$0.70 B) USD$0.33 C) USD$0.03 D) USD$0.30
You are tracking
conversions in a budget-constrained campaign. If you raise CPC bids within the
budget constraint, which results is most likely? A) Receive more
conversions while paying more on average per conversion B) Receive fewer
conversions while paying more on average per conversion C) Receive more
conversions while paying less on average per conversion D) Receive fewer
conversions while paying less on average per conversion
An advertiser who is
selling computer monitors is writing new ad text for an existing ad group.
Which line of ad text is written according to Google AdWords advertising
policies? A) Cheap, cheap, cheap
monitors B) 20-70% off LCD
monitors C) BUY affordable LCDs D) **Free** shipping on
LCDs
An advertiser notices
that the clickthrough rate (CTR) in one ad group has significantly decreased
throughout the past few weeks. What could this advertiser do in an attempt to
increase CTR and maintain relevant website traffic? A) Edit the ad text to
include a more relevant destination URL B) Upgrade to a faster
web server to reduce page load time C) Redesign the landing
page to create a better experience for users D) Use keyword
matching options to help remove irrelevant searches
Which is a benefit of
using AdWords editor? A) Users with My Client
Center (MCC) Reports Access can make edits to an account B) Multiple users can
share archives and proposals for an account C) Multiple users can
make offline changes to Account Preferences D) Conflicts between
changes made by importing a file do not need to be resolved prior to posting
Assuming default cookie
expiration timing, a conversion (1-per-click) is recorded when: A) a user clicks on an
AdWords ad B) multiple conversions
result from a single AdWords ad click C) a single conversion
is made within 30 days following an AdWords ad click D) a user visits a
website within 30 days of clicking on an AdWords ad
An advertiser attempts
to enable Conversion Optimizer but the feature is not available in the account.
Which is the most likely reason? A) The advertiser's daily
budget is not set to the recommended amount B) The advertiser's
campaign targets the Google Display Network only C) The advertiser
advertises a service rather than a product D) The advertiser has
fewer than 15 conversions in the last 30 days
Which is a recommended
action for new mobile preferred ad creative? A) Target Search Network
only B) Integrate mobile Flash
video ads C) Use a
mobile-optimized landing page D) Use exact match only
Which can be specified
at the campaign level? A) Ad text B) Billing preferences C) Destination URLs D) Network
distribution
What is a benefit of
using the AdWords Application Programming Interface (API)? A) Programmers benefit
from third-party coding support B) Advertisers can log
into the AdWords account to upload changes C) Programming skills are
not necessary D) Advertisers can
make dynamic changes to their AdWords accounts at scale
It is important to
identify specific goals for an AdWords campaign, so that the advertiser can
then: A) make strategic
changes to the account to improve performance B) upload goals to the
"Advertising Goals" section in their account C) bid separately for
each ad variation based on its performance D) manually increase
clickthrough rate (CTR) to improve performance
In an AdWords account
managed by multiple users, one user noticed a surprising jump in impressions.
Where should this user look for details on what might have created the
impression increase? A) Change History B) Billing Summary C) Campaign Settings D) Keyword Planner
Jane uses AdWords to
promote her online shoe sore and her conversion rate has remained constant over
the last year. While checking her web server logs for December, she notices she
sometimes gets two clicks from the same IP address within a few minutes. The
most likely cause of this is: A) inaccurate web server
log information B) automated software
designed to click on her ads C) users who are
comparison shopping for shoes D) users who click on an
ad on the Google Display Network
Given four Search
campaigns that run out of daily budget, three can likely benefit from bidding
or budget changes. Which is most likely configured effectively as is? A) Branding campaign with
set marketing budget, prioritizing current ad position over more clicks B) Unprofitable campaign,
planning to scale up exposure if profitability can be achieved C) Branding campaign with
set marketing budget, prioritizing more clicks over current ad position D) Profitable
campaign, missing additional profitable conversions when budget limits exposure
Which is a benefit of
linking Google Places account to an AdWords campaign? A) Free organic search
results for the advertiser's business will be more likely to show on Google
Maps B) Adding or updating
addresses in Google Places automatically updates validated addresses used for
ads C) Geographical targeting
automatically expands to include all regions D) Additional icon
options are available for ads when using Google Places
An advertiser's ad is
not appearing in the Ad Preview and Diagnosis Tool when exact keywords are
queried. Which action would help the advertiser to determine why the ad is not
showing? A) Perform Google
searches on the same keywords to build data points B) Run a keyword
diagnosis for the keyword in question C) Use the Keyword
Planner to include more variations of a given keyword D) View the Search terms
report to determine the root cause
What kind of click
volume increase is likely to be immediately filtered from an AdWords campaign A) "peak
season" of a product or service B) improvement in an ad's
position C) a related press
release D) automated clicks
Which best describes the
relationship between maximum cost-per-click (CPC) bids and Ad Rank A) An increased CPC bid
leads directly to a small increase in Ad Rank B) CPC bid only affects
Ad Rank on the Search Network C) An increased CPC bid
leads directly to a large increase in Ad Rank D) CPC bid is one
factor that affects Ad Rank
A florist is advertising
five types of flowers, including red roses. When a user types the phrase
"red roses" into Google, the advertiser's ad is displayed and clicked
on. Which landing page is more likely to convert to a sale? A) The page on the
site that displays only roses B) The homepage that
displays all five types of flowers C) The "Contact
Us" page of the site D) The page on the site
where users can register as "frequent shoppers"
Which is a benefit
linking a Google My Business account to an AdWords campaign? A) Geographical targeting
automatically expands to include all regions B) Additional icon
options are available for ads when using Google My Business C) Free organic search
results for the advertiser's business will be more likely to show on Google
Maps D) Adding or updating
addresses in Google My Business automatically updates validated addresses used
for ads.
Local Google+ pages
created on Google My Business can be: A) physical locations or
mobile applications B) entered into their own
ad auction C) location extensions
in AdWords D) conversions in AdWords
How does Conversion
Optimizer determine the optimal cost-per-click (CPC) bid? A) It uses your
conversion history to bid higher when a conversion is more likely B) It sets CPC bids as
one-tenth the current CPA bid setting C) It only allows CPC
bids lower than the current CPA bid setting D) It bids a static CPC
value based on current max. CPC settings
An advertiser gets more
conversions from ads that appear to people in Paris. What should this
advertiser do to try and increase the number of conversions? A) Change the zip code in
the AdWords account B) Set a location bid
adjustment C) Show ads only on the
Search Network D) Set a language bid
adjustment
Which
is a recommended best practice when creating a new mobile-preferred ad
creative? A) Target
Search Network only B) Use
exact match keywords only C) Use
a mobile-optimized landing page D) Integrate
mobile Flash video ads
